CV

Brand Designer with expertise in developing visual identity systems, producing print-ready artwork and managing brand consistency across digital and physical touchpoints. Bilingual creative professional with a proven track record across startups, agencies, education. hospitality, and nonprofit sectors.

Contact me
Follow me

Based in Los Angeles, CA

CLARISSA URIANA

Senior Graphic Designer

Education

B.A in Graphic Design
La Universidad del Zulia
Maracaibo, Venezuela.

Employment

BeSound | Brand Designer | Sep 2024 - Present

Lead brand and UX/UI design for audio tech startup,designing user flows,

wireframe, and interactive prototypes for the mobile app.

Create brand assets across in-app UI, social media, web, and presentations while

maintaining and evolving the visual identity system as the company scales.

Freelance | Brand Designer | Oct 2021 - Sep 2024

Partnered with 15+ clients across education, hospitality, small business, and

nonprofit sectors to develop brand identities from concept to launch.

Delivered comprehensive visual identity systems- logos, color palettes, typography,

and brand guidelines across digital and print mediums.

Milk St Marketing | Senior Brand Designer | Oct 2021 - Oct 2023

Collaborated with agency partners on branding projects across hospitality, real

estate, education, and finance delivering brand identity development, logo design,

brand strategy, and visual systems. Developed brand guidelines and toolkits

ensuring consistent cross-platforms. Served as a regular point of contact for

ongoing brand strategy and evolution.

GMS | Visual Designer - Material Designer | Sept 2021 - Jul 2023

Designed a cohesive visual system for bilingual Spanish curriculum materials (Pre-K

through 6th grade) under Montessori guidelines, producing 30+ branded learning

materials. Applied color psychology, visual hierarchy, and design systems thinking to

create recognizable branded educational experience.

C&C Design Studio | Brand Designer & Community Manager | Apr 2015 -

Feb 2021

Created and maintained visual brand identities for 4 companies simultaneously,

managing all brand touchpoints from social media to print collateral. Produced

interactive branded content - video, GIFs, illustrations, campaigns - and established

brand standards ensuring consistency across all platforms.

T-Shirt Express | Production Designer | Jan 2016 - Dec 2018

Designed and produced branded merchandise and large-format applications -

vehicle wraps, banners, signage, and apparel - for organizations including YMCA,

Collier County Fire Department, and Naples Zoo. Managed prepress workflows,

color separation, and brand assets libraries, ensuring brand guideline compliance

across seasonal merchandise and promotional runs.

Planta Baja Studios | Jr Brand Designer | Jan 2014 - Dec 2015

Produced branded collateral-stationery systems, presentation templates, brand

patterns, and digital assets for multiple clients following established brand

guidelines.

Skills

Brand Strategy & Positioning

Visual Identity Systems

Logo Design & Art Direction

Brand Guidelines & Toolkits

Typography & Color Systems

Multicultural Branding

Digital & Print Collateral

Social Media Design Systems

Design Tools

Adobe Illustrator

Adobe Photoshop

Adobe Indesign

Adobe Aftereffects

Adobe XD

Figma

Production Skills

Prepress & Print-Ready File Prep

Color Separation & Spot Color

Large-Format Print Production

Apparel & Merchandise Graphics

Vehicle Wraps & Signage

Substrate & Material Knowledge

Brand Assets Library Management

Languages

Spanish - Native

English - Fluent

Last Updated 24.10.31

Clarissa Uriana