La Universidad del Zulia
Maracaibo, Venezuela.
Lead brand and UX/UI design for audio tech startup,designing user flows,
wireframe, and interactive prototypes for the mobile app.
Create brand assets across in-app UI, social media, web, and presentations while
maintaining and evolving the visual identity system as the company scales.
Freelance | Brand Designer | Oct 2021 - Sep 2024
Partnered with 15+ clients across education, hospitality, small business, and
nonprofit sectors to develop brand identities from concept to launch.
Delivered comprehensive visual identity systems- logos, color palettes, typography,
and brand guidelines across digital and print mediums.
Milk St Marketing | Senior Brand Designer | Oct 2021 - Oct 2023
Collaborated with agency partners on branding projects across hospitality, real
estate, education, and finance delivering brand identity development, logo design,
brand strategy, and visual systems. Developed brand guidelines and toolkits
ensuring consistent cross-platforms. Served as a regular point of contact for
ongoing brand strategy and evolution.
GMS | Visual Designer - Material Designer | Sept 2021 - Jul 2023
Designed a cohesive visual system for bilingual Spanish curriculum materials (Pre-K
through 6th grade) under Montessori guidelines, producing 30+ branded learning
materials. Applied color psychology, visual hierarchy, and design systems thinking to
create recognizable branded educational experience.
C&C Design Studio | Brand Designer & Community Manager| Apr 2015 - Feb 2021
Created and maintained visual brand identities for 4 companies simultaneously,
managing all brand touchpoints from social media to print collateral. Produced
interactive branded content - video, GIFs, illustrations, campaigns - and established
brand standards ensuring consistency across all platforms.
T-Shirt Express | Production Designer | Jan 2016 - Dec 2018
Designed and produced branded merchandise and large-format applications -
vehicle wraps, banners, signage, and apparel - for organizations including YMCA,
Collier County Fire Department, and Naples Zoo. Managed prepress workflows,
color separation, and brand assets libraries, ensuring brand guideline compliance
across seasonal merchandise and promotional runs.
Planta Baja Studios | Jr Brand Designer | Jan 2014 - Dec 2015
Produced branded collateral-stationery systems, presentation templates, brand
patterns, and digital assets for multiple clients following established brand
guidelines.
Visual Identity Systems
Logo Design & Art Direction
Brand Guidelines & Toolkits
Typography & Color Systems
Multicultural Branding
Digital & Print Collateral
Social Media Design Systems
Adobe Photoshop
Adobe Indesign
Adobe Aftereffects
Adobe XD
Figma
Color Separation & Spot Color
Large-Format Print Production
Apparel & Merchandise Graphics
Vehicle Wraps & Signage
Substrate & Material Knowledge
Brand Assets Library Management
English - Fluent