AUTANA
Brand Positioning
Visual Identity
Illustration
Print Advertising
"Autana specifically refers to Cerro Autana in Venezuela, a sacred Tepuy (table-top mountain) known in indigenous Piaroa lore as the “Tree of Life.”
Autana is a Venezuelan cuisine concept where traditional dishes are elevated into gastronomic creations. We wanted to present a different face of what is commonly known as Venezuela — without using the flag or its colors — yet still representative and unique.
We used the Autana tepuy as a symbol of base, fruits, harvest, and table: concepts drawn from Venezuelan culture.